Driving Innovation
Proven Impact in Just 3 Weeks
We developed brand identity, sales literature, website design, and multi-channel ad campaigns for a healthcare product line built on silver and zinc nanofiber technology.
Within three weeks of launch during peak COVID-19 demand, our ads were generating 30+ weekly bulk orders. The momentum drove early adoption among hospitals and medical staff.
Note: Campaigns were later shut down on social media platforms due to pandemic related marketing restrictions.
From Concept to Campaign
A quick look at how ideas turn into results…
Discovery & Strategy
We worked with the client to understand their goals, market conditions, and the urgent need for antimicrobial solutions during COVID-19. This set the foundation for positioning.
Campaign Creative
Produced sales materials, social media graphics, video ads, and a website aligned with the new brand identity. Developed messaging and visuals tailored to both healthcare providers and general audiences.
Launch & Impact
Rolled out a multi-channel campaign Within 3 weeks, social ads generated 30+ bulk orders weekly, showing strong early adoption.
Brand Development
Defined a cohesive identity with logos, colors, and a visual system conveying trust and protection. GermWise leaned into education, MicrobeShields emphasized durability and safety.
Logos That Build Identity
We built a clear brand hierarchy for GermWise and its MicrobeShields product line. GermWise carried the parent identity with an approachable, education-first feel, while MicrobeShields delivered professional credibility with a shield-inspired mark. Together, the system reinforced trust across audiences.
GermWise
The parent brand identity, designed with a mascot to simplify complex science and support education and outreach.
MicrobeShields
A shield-inspired sub-brand emphasizing durability, safety, and product protection, directly tied to GermWise while carrying its own professional tone.
This dual-brand approach ensured clarity in positioning, allowing GermWise to educate broadly while MicrobeShields established authority in healthcare environments.
Educating Through Clear Collateral
We developed brochures, handouts, and pricing guides to support sales conversations with healthcare providers. Each piece combined scientific credibility with real-world use case, paired with scientific stats (like microbial growth rates on phones) with product use cases in hospitals, pharmacies, and medical practices.
Clinical Educational Literature
Evidence-based design simplified complex science for healthcare staff.
Clinical Educational and Pricing Guide
Concise, professional layout made bulk ordering easy.
Product Sizing Guide
Clear specs ensured staff could confidently match products to devices.
By creating professional collateral tailored for healthcare conversations, we gave GermWise and MicrobeShields the tools to build trust, demonstrate value, and drive adoption.
Driving Engagement Through Social Creative
We designed a series of ads for Facebook and LinkedIn, each tailored to highlight germ risks while positioning MicrobeShields as a trusted, easy-to-use solution.
Campaign Result: Within three weeks, these ads generated 30+ weekly bulk orders.
By combining educational messaging with scroll-stopping visuals, the campaign converted awareness into measurable sales momentum.
Supporting Campaign With Video
To complement the campaign’s print and social assets, we produced short video ads optimized for social media autoplay and YouTube pre-roll. These videos used music and scrolling text for sound-off environments, reinforcing key product benefits in a simple, accessible format.
While not the centerpiece of the campaign, these videos supported overall reach and ensured consistent messaging across platforms.
From Concept to Campaign Impact
Through a complete brand launch, from identity and collateral to social and video ads, we helped GermWise introduce its MicrobeShields product line during a time of heightened need. The campaign combined clear communication with multi-channel creative, building trust with healthcare providers and driving measurable adoption.
Within three weeks of launch, the campaign generated 30+ weekly bulk orders, demonstrating strong early traction and validating the brand’s positioning in the market.
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